What This Facebook and Google Analytics Setup for WooCommerce Delivers
Get a full 360 view of where your traffic comes from to who purchases what and how much they spend with this Facebook and Google Analytics setup for WooCommerce.
Track more than just the standard data in Google Analytics. Push datalayers on your site to record enhanced ecommerce data in Google Analytics, which you can use to see the real value of your channels and marketing. I will install Google Tag Manager on your site so you can get the most out of WooCommerce and Google Analytics.
This Google Tag Manager & Google Analytics setup will allow you to see:
- Where users came from and the revenue performance of each channel
- Sessions with product views
- Add to cart recording
- Sessions with checkout
- Transaction value
- Product performance reports
I will also integrate your WooCommerce store with Facebook so you can track conversions and import your catalogue of products to create a Facebook/Instagram Shop.
With this tracking setup you will have full use of Facebook Analytics. This can allow you to take a more detailed look at the connection between Facebook/Instagram and revenue.
Why Create WooCommerce Facebook Pixel Conversion Tracking
Setting up Facebook Pixel conversion tracking for your WooCommerce store will give you many benefits:
- Create better targeting audiences helping you build better customer relationships
- Analyse and track the results of advertising campaigns across devices
- Import all your store products and categories into Facebook
- Understand the LTV of your Facebook users
- Analyse engagement to sales
What is the Facebook Pixel and How Does It Work?
It’s a snippet of HTML code that can be generated from your Facebook Business Manager. By placing the pixel on every page of your website you can track any actions that your users take and feed this back to Facebook.
What Can You Do With the Facebook Pixel?
There are many added capabilities having the Facebook pixel on your site will give you when creating ads, such as:
- Bidding on conversions (you will need 50 conversions in the last 7 days for this to work properly)
- Custom audiences
- Lookalike audiences created from user actions
Why Set Up Enhanced Ecommerce Tracking in Google Analytics for WooCommerce?
It gives you a much better picture of which online marketing channels are performing, and which aren’t. The example below shows the acquisition report in analytics which will now have revenue data. It can allow you to see exactly which campaigns and channels drive sales.
What Are Data Layers?
The data layer connects your website with your Google Tag Manager container and will let you fire tags on certain special conditions. Each data layer contains a list of key-value pairs. A key-value pair is basically just two values, one of which is the key and the other is the value. For example when the order complete data layer fires one of its keys will be subtotal. The value for this key will be your transaction value, excluding tax and shipping.
You can then use this value in Google Tag Manager to populate the revenue in Google Analytics.